About Me

User Experience Designer that feels human, makes mistakes and despises robotic, inauthentic language.

Who's Sorin really

I'm Sorin. A UX professional, driven by a never-ending curiosity for the world around us, and a strong belief in the power of design to make a positive change in it. Sounds cliché, but once you'll get to know me, you'll see it's true. 🙂

I thrive in complex environments, and love finding solutions to the most annoying challenges. I look for companies that understand that the value of a great designer lies in their wealth of experience, not just how great a story they can weave. Companies that are looking for a design lead, are prepared to mandate them with the responsibility of growing their existing team as well as nurturing the individuals to be better people and designers. This could very well be your company! 🤷‍♂️

I believe in knowledge and its pursuit, excellence, and giving back to the design community. Which is why I mentor, help and offer guidance, to younger designers looking for information. Free of charge.

In the little available time left, I am a dad. An illustrator. A designer. Passionate photographer. Avid learner. Sometimes over-excited shower-singer.

I'm silly, sometimes serious, and always try to uplift the teams I work with. Ask the people whom I've worked with in the past and they'll tell you 🙂

Facts

Based in Timisoara, Romania
20+ years experience
UX/UI Designer

Likes

  • Cycling, repairing and customizing bicycles
  • Photography - have a sizeable vintage lens collection
  • Illustrating and drawing
  • Building things with my hands
  • Running & Weightlifting
  • Gaming

Personality Type

On the 16 Personality types, I consistently score as a Advocate (several redo's)

RoleDiplomat
StrategyConstant improvement
Extravert: 43%Introvert: 57%
Intuitive: 93%Observant: 7%
Thinking: 36%Feeling: 64%

What drives me

  • +Trust and independence
  • +Learning new things
  • +Recognition of my work
  • +Fairness and equality

What demotivates me

  • Micromanagement
  • Senseless rules and conventions
  • Not being able to make my own choices
  • Drama, Politics and Office power plays
  • Routine, especially if it's too much.

Skills

Hard Skills

Design

Wire-framing & MockupsUI DesignInteraction design & PrototypingDesign system creation and scalingInformation Architecture & Flowcharting

Research & Strategy

A / B testing1:1 Discovery InterviewsUsability TestingHotjar NPS gathering

Leadership

Constructive FeedbackEmpowerment & SupportCoachingDriving Initiative

Communication

Conflict ResolutionStakeholder managementBrainstorming & Exploration

Process

Agile MethodologiesDesign ThinkingLean UXVision settingProblem definitionMetrics & Analytics

Tools

Primary Tools

FigmaAdvanced
SketchAdvanced
Adobe SuiteAdvanced
Jira/ConfluenceDaily

Extended Tools

Davinci StudioAdvanced

Technical Stack

Platforms

iOSMobile
AndroidMobile
Responsive WebDesktop

Dev Skills

HTML / CSSJavascriptPythonDockerTailwindReact

Methodologies

Agile — Since 2010

Kanban

Hobbies & Interests

Below is are samples of some of my many hobbies, which include photography, digital art, collecting vintage lenses, gaming and building all sorts of tech projects.

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Photography

My Bookshelf

Books, articles, and resources that shape my thinking on product design and leadership

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Strategy

Creative Strategy and the Business of Design

Douglas Davis

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Cognitive Psychology

The Upside of Irrationality

Dan Ariely

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Motivation

Payoff

Dan Ariely

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Success

Barking Up the Wrong Tree

Eric Barker

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Productivity

Anatomy of a Breakthrough

Adam Alter

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Psychology

ADHD: A Hunter in a Farmer's World

Thom Hartmann

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Neuroscience

The Molecule of More

Daniel Z. Lieberman

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Leadership

Nine Lies About Work

Marcus Buckingham

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Life Philosophy

The Subtle Art of Not Giving a F*ck

Mark Manson

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Self-Help

The Gifts of Imperfection

Brené Brown

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Psychology

The Elephant in the Brain

Kevin Simler

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Work Culture

It Doesn't Have to Be Crazy at Work

Jason Fried

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Decision Making

Hell Yeah or No: What's Worth Doing

Derek Sivers

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Product Design

Build

Tony Fadell

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Psychology

Grit

Angela Duckworth

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Philosophy

Fooled by Randomness

Nassim Nicholas Taleb

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Career Development

Range

David Epstein

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Philosophy

Everything Is F*cked

Mark Manson

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Leadership

The Hard Thing About Hard Things

Ben Horowitz

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UX/IA

Information Architecture

Louis Rosenfeld

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UX Fundamentals

The Design of Everyday Things

Don Norman

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Psychology

Thinking, Fast and Slow

Daniel Kahneman

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Problem Solving

Upstream

Dan Heath

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Research Methods

Qualitative Literacy

Mario Luis Small

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Research Methods

The Science and Art of Interviewing

Kathleen Gerson

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Product Management

Continuous Discovery Habits

Teresa Torres

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Decision Science

The Elements of Choice

Eric J. Johnson

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Negotiation

Never Split the Difference

Chris Voss

Books that are next

Books that are on my reading list as soon as possible.

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Design

Discussing Design

Adam Connor

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UI/UX

UI is Communication

Everett N. McKay

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Psychology

100 Things Every Designer Needs to Know About People

Susan Weinschenk

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Design Business

Design is a Job

Mike Monteiro

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Cognition

Learnability and Cognition

Steven Pinker

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Language & Thought

The Stuff of Thought

Steven Pinker

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Rationality

Rationality: What It Is, Why It Seems Scarce, Why It Matters

Steven Pinker

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Product Management

Inspired: How to Create Tech Products Customers Love

Marty Cagan

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Product Leadership

Empowered: Ordinary People, Extraordinary Products

Marty Cagan

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Sociology

Outliers

Malcolm Gladwell

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Design Leadership

Design Leadership Ignited: Elevating Design at Scale

Eric Quint, Gerda Gemser, Giulia Calabretta

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Innovation

Transform with Design: Creating New Innovation Capabilities with Design Thinking

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Longevity Design

Designing for Longevity: Expert Strategies for Creating Long-lasting Products

Louise Moller Haase & Linda Nhu Laursen

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Social Design

Design for the Real World

Thames & Hudson

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Design Philosophy

Design is a Bliss of Solitude

David Lo

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Innovation

Design and Innovation: 50 Ways to Create the Future

Eisuke Tachikawa

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Participatory Design

Collectively Designing Social Worlds

Carlo Sedini

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Service Design

The Materials of Service Design

Edward Elgar

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Longevity

Outlive: The Science and Art of Longevity

Bill Gifford

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Product Innovation

Mastering Product Innovation: The Ultimate Guide for Successful Design

Walter B. Herbst

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Life Design

Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life

Ryan Frederick

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Design Research

Explorers: Thoughts on Mapping in Design Research

Megan Anderson & Geke van Dijk

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Longevity

The 100-Year Life: Living and Working in an Age of Longevity

Lynda Gratton

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Design & Society

Design as Democratic Inquiry

Carl DiSalvo

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Strategic Design

Dark Matter and Trojan Horses: A Strategic Design Vocabulary

Dan Hill

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Design Ethics

Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It

Mike Monteiro

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Design Education

Designerly Ways of Knowing: A Working Inventory of Things a Designer Should Know

Danah Abdulla

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Art Theory

Artful Objects: Graham Harman on Art and the Business of Speculative Realism

Isak Nilson & Erik Wikberg

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Creativity & Education

Lifelong Kindergarten: Cultivating Creativity through Projects, Passion, Peers, and Play

Mitchel Resnick

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Design Anthropology

The Language of Things: Understanding the World of Desirable Objects

Deyan Sudjic

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Research Methods

Writing Ethnographic Fieldnotes

Robert M. Emerson, Rachel I. Fretz, Linda L. Shaw

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Human-Centred Design

The Life-Centred Design Guide

Damien Lutz

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Aging & Policy

The Upside of Aging: How Long Life Is Changing the World of Health, Work, Innovation, Policy, and Purpose

Paul H. Irving

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Design Critique

How Capitalism Took Hold of Graphic Design, and How to Escape from It

Ruben Pater