I bring order to complex digital products and services

Product designer and design leader for complex B2B, enterprise, med-tech, and AI-enabled products. I humanize technology by breaking down complexity into bite-sized pieces.

Sorin Jurcut Portrait

About Me

I'm a product designer with 20 years of experience across consumer, enterprise, and med-tech products.

Most of my work involves the less glamorous but essential parts of design - information architecture, system design, and making complex products understandable. I've built design systems at different scales and worked across the full spectrum from consumer electronics to clinical trial platforms.

I care about solving the actual problem, not just making things look good. That means understanding business constraints, user needs, and technical realities. I work through flows, architecture, and frameworks to address what needs solving. I'm direct, collaborative, and value teams that make decisions based on insight rather than opinion.

Find me here

Case studies

See all projects

Explore detailed case studies of my projects, showcasing the design process, challenges faced, and solutions implemented.

My digital products

Launched products, ongoing projects and open-source software, all built by me with care.

Inklebot Cover

A cloud-based game asset editor with built-in animation, testing and creation tools.

Grazy Cover

A round-trip solution working with code for Figma, Firefox and Chrome

Omvra Cover

A shared place for people and AI agents to keep track of work together.

Open-sourceMultiplatformAbsolutely free

Working across complex products, fragmented workflows and operational ambiguity for nearly two decades

Leadership

Helping people grow, and holding the bigger picture together.

Systems thinking

Finding the patterns underneath messy products and workflows.

Complex Environments

Enterprise, med-tech, SaaS. The same need: someone who can make sense of them.

Cross-Functional Work

Helping product, UX and engineering make sense of complexity.

Working across complex products, fragmented workflows and operational ambiguity for nearly two decades

Research, Facilitation, Workshops, UI Design, Information Architecture, Solution Architecture

Full stack UX

Education, Process Improvement, Mentoring, Performance management

Leadership

Design, Code implementation, Documentation

Design Systems

Workflows, Integration, Product fit, AI Ready Design Systems

AI Integration

Worked with

Some of the companies I had the pleasure of collaborating with during my career.

Bitdefender
Enovatika
Everseen
Frontier Smart Technologies
Raiffeisen Bank
Spotawheel
Syneto
Suvoda
Bitdefender
Enovatika
Everseen
Frontier Smart Technologies
Raiffeisen Bank
Spotawheel
Syneto
Suvoda

Get in touch

Have a project, a job opportunity, or just want to say hello?

Send an email

I typically respond within 24–48 hours with an email, and we can set up a call at our mutual convenience.